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The purpose of using a beard balm is for styling and fortifying the beard. Beard Balm is best applied to longer beards as a shorter beard is typically not as unruly as a longer beard. The beeswax is the main component that acts as a natural pomade to keep flyaway hairs in place. Beeswax is a slower absorbing ingredient, which increases the longevity of the moisturizing properties and the fragrance of the product.